ecommerce

What Exactly Does Omnichannel Marketing Mean?

By Nick Campanella Multichannel marketing is an absolute essential for businesses in today’s trust economy. The more channels a business has, the better the odds of people finding and doing business with you. Having multichannels naturally improves the customer experience because everyone has their own preferred method of contacting businesses. Read...

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California Consumer Privacy Act (CCPA)

VERY IMPORTANT INFORMATION Even if You’re Not in California, the CCPA WILL Affect You The CCPA, or California Consumer Privacy Act of 2018, was formally approved on June 28 of this year. The law is set to go into effect on January 1, 2020, and it could have some profound...

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Special Offer for 2019

  I would like to wish all my colleagues and clients a very happy and prosperous new year! I am offering a free consultation to go over your business’ needs, valid until July 31, 2019! Just contact me and I will be happy to help your company set up...

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How small is your Small Business?

As 2018 draws to its end, I want to send a message out there to EVERYONE who has dreams, who wants to start their own business. Do not be intimidated by the term Small Business. I run a small business, I am all. I am CEO, CFO, Marketing, everything....

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HTTPS is your friend

You have created a great website. You are hoping to sell and make great revenue. There is a caveat that is pretty important. If your website is a simple http://www…….com, your visitors will see a “NOT SECURE” next to your web address. This will make them skeptical to continue...

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Is Your New Company Ready?

You dreamed, you thought, you implemented your idea, you fought, you struggled, and now you own a Company! Your dream is becoming true. What now? Have you covered every angle? Are you ready to hit the market running? Have you implemented all the necessary measures to catapult you to...

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Does your back end talk?

Is your website’s back end properly engineered? Does it “talk” to your payment processors? Does it update whenever you issue a refund or lose a chargeback? Does it update whenever an order is being cancelled? Does your back end give you proper financial data that you can download for...

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